Making the unavailable available

Naming

Brand Strategy

Brand Messaging

Brand Identity

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From the Founder

"Our new name nails it. I couldn't be happier. Now my presentations to investors are a dream.


They just get it.


If it's something they are also passionate about, they jump on board quickly."


Jeff DeVol
Founder & CEO

1 : The Challenge

Jeff DeVol needed a name for his new venture.


2 : The Direction

Provide cabin get-a-ways for the disabled that are fully ADA compliant.


3 :  The Justification

Communicate being fully "able" to the "disabled." A name that communicates "No barriers to entry."


4 : The Solution

Able Stays


There are very few, if any, fully accessible cabins in rural areas where the disabled, elderly, or the not fully physically able can visit on their own without any help.


We will make the unavailable
fully available to all.