Naming with Brand Strategy Baked in from the Start
Levels of Engagment
| Name Coach | Naming Sprint | Naming on Purpose | Naming & Branding | |
|---|---|---|---|---|
| Length of Engagement | 1 Day | 1 Week | 1 Month | 2 Months |
| Self-Guided Brand Worksheets | ✔ | |||
| AI Generated Ideas | ✔ | ✔ | ✔ | |
| Group Brand Workshop | ✔ | ✔ | ||
| Brand Synopsis Document | ✔ | ✔ | ||
| Group Naming Brainstorming Sessions | 1 | 2 | 6 | 6 |
| Preliminary Trademark & URL Search | 1 | 1 | 3 | 3 |
| Visual Brand Mood Boards | ✔ | |||
| Identity Concepts | 2 | |||
| Visual Brand Board with Logos | ✔ | |||
| Final Art Package | ✔ | |||
| COST: U.S. Avg. $35K-$75K | $1000 | $5000 | $15,000 | $45,000 |
Purpose Naming Process
A collaborative process designed to get everyone on the bus going the same direction.
1 : Gather the Team
2 : Define Your Ethos
3 : List and Research
4 : Create a Brand Vocabulary
5 : Explore and Ideate
6 : Filter and Focus
7 : Evaluate and Select
Building Trust through Purpose Alignment
Brand Strategy Baked In from the Start
The name of your business should be first stone on the customer's path between who you are and who you say you are.
A Client's Journey through the Naming Process
Purpose Naming Process: How to name a Product, Business, or Brand that is Future-proof
The 22 Immutable Laws of Naming: Violate Them at Your Own Risk
Naming Case Study Sheets
Strategy Resources
Branding on Purpose Workbook: A Guide for Small Business Owners
Brand Architecture Models
Power of Purpose: Creating Distinct Patterns Through Branding
Brand Process Document for Caspedia to Panstoria Software Company
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