Naming

Brand Strategy

Brand Messaging

Brand Identity

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From the Founder

"I consider Jän both a business partner and mentor. His insight goes beyond design, logos, and graphics; he strikes at the heart of what makes your business tick."



Jordan Goldmeier
Cambia Factor, CEO


1 : The Challenge

Jordan wanted to separate the name of his company from his last name.


2 : The Direction

Communicate what motivates him, as well as, what benefit he provides his clients.


3 :  The Justification

Emphasizing clients needed to add the factor of  "Change" to the way they looked at their data.


4 : The Solution

Cambia: Latin root "cambium" meaning "change.