Keeping your world connected

Naming

Brand Strategy

Brand Messaging

Brand Identity

From the Founder

"I worked very closely with Jän as we considered new names, brand concepts and crafted the messaging and style for “DataYard”.

Everything has depth — perfectly matching our culture and strategic vision. It was a fantastic experience for us."

David Mezera
DataYard CEO

1 : The Challenge

Donet (previous name) wasn't being taken seriously when bidding large accounts.

2 : The Direction

Provide an identity that was synonymous with reliability, dependability, and robustness.