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Power of Purpose: Creating Distinct Patterns Through Branding
Written for business owners, by someone who has not only owned several businesses but also invented a product and brought it to market in the mid-90s. This quick read lays the foundation for why you should base your business strategy and communication (vision, mission, company culture, values, sales, and marketing) on purpose.
This book is a precursor to a larger "Building Brands on Purpose Workbook: A Guide for Small Business Owners" that takes you through a step-by-step, 8-exercise process for clarifying your purpose. If you agree with what you read here, you'll know the larger, more comprehensive Workbook is for you.
All great brands have learned to speak in the motivational language of purpose to attract the right people for the right reasons. It starts by distilling a clear and concise message of purpose. A clear purpose facilitates a captivating vision and mission and helps define core values for a unified understanding. Once implemented, the purpose becomes contagious, permeates into the business model and results in a thriving culture of brand loyalty.
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