A story of hope and change
From the Founder
"Jän walked us through the entire purpose naming process — from the creation of our new messaging to visual identity — everything is consistent with our purpose.
Our new name and brand has changed the mentality of our organization — it clarified our organization and provided momentum."
Tina Patterson
Executive Director, Homefull
1 : The Challenge
Tina found telling her story and funding difficult, confusing, and forgettable. Homeless services have a perception or being institutional and cold.
2 : The Direction
How to communicate a homeless service that allowed participants to be proud.
3 : The Justification
Tina's organization was "anti" homeless. We vowed not to use the word Homeless in it's identity.
4 : The Solution
Homefull
