Delighting the Customer
From the CEO
“Our new brand has given us a better platform from which we can tell our story.
It more accurately aligns with our both our culture and capabilities, so it has positively affected our organization both inside and out.”
Dennis Riggs, CEO
Promotional Spring
1 : The Challenge
Being known as just another commercial printer was an uphill battle for the sales staff to overcome.
2 : The Direction
Communicate the specialization in POS and POP (point of sale, point of purchase) displays.
3 : The Justification
They had a wealth of creative problem-solving capabilities and experience that rose to the occasion time and time again. They needed to reflect that in their identity.
4 : The Solution
Promotional Spring
